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Designed For Sensitive Mouths

Inclusive oral care products - safe, effective and comfortable for people who struggle to use mainstream brands

A female adult and child both brushing their teeth in the bathroom mirror

We make brushing feel better.

Whether you're raising a picky toddler or caring for someone with dementia, our dentist-recommended oral care range is designed to take the struggle out of brushing—and bring back the smiles.

Why We’re Different

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Tailored for Sensitive Mouths

From gentle flavours to ultra-soft brushes, everything we make is designed for people who find standard toothpaste difficult or distressing.

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Created by a Mum on a Mission

Our founder Sian created Buddies for Life for her autistic son, when nothing on the shelf worked. It’s personal—and it shows in every product we make.

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Kind Inside & Out

Vegan, cruelty-free, eco-conscious, and free from SLS and parabens. Our products do good for people and the planet.

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