Most loved by you...
The Buddies Story
I'm Sian, the founder of Buddies. I created Buddies to solve a problem for my own family and have spent years trying to improve the oral hygiene routines of neurodivergent children (and their families!).
Taste-sensitive children often become taste-sensitive adults, and Buddies for Life can help them at every step in their life.
Trusted by professionals
(and parents)
Why We’re Different
Tailored for Sensitive Mouths
From gentle flavours to ultra-soft brushes, everything we make is designed for people who find standard toothpaste difficult or distressing.
Created by a Mum on a Mission
Our founder Sian created Buddies for Life for her autistic son, when nothing on the shelf worked. It’s personal—and it shows in every product we make.
Kind Inside & Out
Vegan, cruelty-free, eco-conscious, and free from SLS and parabens. Our products do good for people and the planet.
